&
Tumblr
Product naming is the ultimate exercise in simplicity. It requires one to capture in a single word, possibly two, the essence of a product or company—or in some cases create a personality for it. While simplicity enjoys a challenge like this, unfortunately so does complexity. In fact, if you look around at product names, you’ll realize that complexity is doing a fine job of winning this particular war.
Interesting article on how Apple’s iMac was almost called MacMan.

(Source: fastcodesign.com)

Jul. 19 – 2012   1    words
Chicago, IL 60622