&
Tumblr
On Rebranding.

To move from the old to the new. You have to imagine it like the transition into a new period of life. This is a very respectful process of release into the new. The philosopher Heidegger once said that there is the person you became over the years and then there is the person you could be in the future. To become this person you have to walk towards yourself. And that’s exactly what we help brands to do.

From Moodley Brand Identity 

Jul. 2 – 2012   4    branding rebranding moodley words
Another shot of the Wandawega Syrup from my earlier post. This one shows more of the total packaging and the label I designed. 

Another shot of the Wandawega Syrup from my earlier post. This one shows more of the total packaging and the label I designed. 

Jan. 25 – 2012   6    packaging branding
Chicago, IL 60622